Crescent’s 650,000 sq ft multi-client corporate headquarters location in West Chester, Ohio, has added blister pack sealing capability to its existing lineup of packaging solutions. Strategic fit and customer need were the main reasons for this important investment in the West Chester location’s highly diverse packaging operations.

Crescent’s decision to offer blister packaging is consistent with its customer-centric mission of enhancing the value of its clients’ products in the marketplace. The operation’s first blister program will ship to the trade this month.

Originally designed to prevent retail pilferage, blister packaging remains a preferred and cost effective option for many CPG companies to market their product. Products are securely merchandised in consumer-friendly and often eco-friendly packaging that is visually appealing and stands out from competitor products in various retail channels including club stores.

Blister sealed items are ideally suited for display and will readily stand in display trays or hang on pegs. Blister packaging is an excellent alternative to shrink banding or shrinking wrapping multiple items into a single, attractive promotional package. Crescent now offers blister packaging equipment in two of its five operations.